Super Bowl XLIX Ads Display a Wide Variety of Themes

By: Danielle Katz, E23 Staffer

Football is not the only reason the Super Bowl was the most watched American event of the year.

Super Bowl commercials have always been an integral part of watching the game. To the many people, they declare that the sole reason to watch the game is to see the advertisements.

This year, more commercials used an appeal to emotion for consumers and they aimed for the heart. Some of these ads had a positive impact, and some were received not so well.

Budweiser followed up last year’s successful ad, “Puppy Love”, with an ad featuring a puppy’s journey home and friendship with Clydesdale horses. It was very well received by audiences and now, days later, people continue to tweet out the #BestBuds hashtag.

On the negative side, the Nationwide commercial featured a dead child pointing out what he would have done in his life. Some people thought that the ad was powerful.

“There was impact of everything going dead silent after so much happening around him and him just having those words, ‘this is what I would have done’,” said MU freshman Jack Morrisroe. “It’s the one that most everybody remembers, so they did something right about it.”

Others thought that the commercial did not belong in the Super Bowl broadcast.

“The emotional intensity that the commercial was attempting to have was completely inappropriate for the event that it was being played at,” said Jake Boeding, MU freshman,“It’s the Super Bowl. It’s all about hype. They throw in this commercial about this kid dying, and it takes out the emotional intensity of all this happiness going on with the Super Bowl and completely replaces it with death and despair.”

Other commercials that were very well received were commercials that spread positive messages of social justice. Always, a feminine products company, put a positive spin on the saying “[Do something] like a girl”, and Coca-Cola’s ad condemned online bullying.

Some of the TV ads also aimed for viewers’ senses of imagination and humor. The commercial for the hit TV show, “The Voice,” showed the hosts fighting a post-apocalyptic battle for a contestant. Similarly, in the commercial for Bud Light, the advertisers appealed to imagination when it featured a man going through a live PacMan maze.

Numerous celebrities appeared in the commercials. A Clash of Clans ad featured a vengeful Liam Neeson, a second Nationwide commercial starred Mindy Kaling and Matt Damon and a Snickers/ Brady Bunch-themed ad included Steve Buscemi and Danny Trejo. Kim Kardashian also appeared in a T-Mobile ad that capitalizes on her love of selfies. It was interesting to viewers to see how their favorite celebrities made their appearance in the Super Bowl XLIX commercials.

Watching unique commercials has become a staple of the Super Bowl, and after the entertaining ads played this year, viewers will definitely return next year for more of this creative advertising showcase.